Lately, if you've been hearing things that nobody else can, it might be the marketing group for a major corporation. This would be true if you live in New York and have recently taken a stroll down Prince Street in SoHo. This is where A&E has a billboard employing a new technology, developed by Holosonic, which transmits an "audio spotlight" to single out individual passers-by and whisper "Who's there? Who's there?" The whole thing is a promotion for A&E's new series "Paranormal State". This strikes me as fascinating, clever (albeit a bit invasive), and particularly spooky all at the same time.To read the whole story, check out AdAge.
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